• Português
  • Espanhol
  • Avenida Brigadeiro Faria Lima, 1755, CJ 38
    Pinheiros, São Paulo – SP

    +55 11-3042 8899

    Ronda de Sant Pere, 52, Piso 4
    Barcelona, España

    + 34 653 332 438

    digaoi@choveu.com

  • Rare Diseases

    Daiichi Sankyo ventures into Rare Diseases; Choveu outlines its launch strategy

    branding estrategy web

    Briefing

    Daiichi Sankyo aimed to launch its new therapeutic area for Rare Diseases, partnering with Choveu for a digital strategy to achieve this goal. Our mission was to create a campaign highlighting Daiichi Sankyo’s innovation and commitment to the well-being of rare disease patients.

    Identity

    The campaign’s visual identity combines hope and progress elements, displaying colors representing rare diseases and using a fingerprint image to signify the unique treatment each rare disease requires.

    Strategy

    We adopted a multiplatform approach, integrating digital and traditional media to maximize reach. We focused on educational content and real testimonials to build trust in Daiichi Sankyo’s expertise in Rare Diseases, encouraging the medical community and patients to explore this innovation.

     

    Intrigued by the potential for transformation in health communication? Contact Choveu to discover how we can help narrate your story of innovation and impact. Let’s create the next successful campaign together.

    We use cookies on our website to provide you with the most relevant experience by remembering your preferences and repeat visits. By clicking "Accept", you agree to the use of ALL cookies.

    Adjuste Cookies

    accept