Rare Diseases
Daiichi Sankyo ventures into Rare Diseases; Choveu outlines its launch strategy
Briefing
Daiichi Sankyo aimed to launch its new therapeutic area for Rare Diseases, partnering with Choveu for a digital strategy to achieve this goal. Our mission was to create a campaign highlighting Daiichi Sankyo’s innovation and commitment to the well-being of rare disease patients.
Identity
Strategy
We adopted a multiplatform approach, integrating digital and traditional media to maximize reach. We focused on educational content and real testimonials to build trust in Daiichi Sankyo’s expertise in Rare Diseases, encouraging the medical community and patients to explore this innovation.
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