Roche 125 years
We developed this campaign with Roche to celebrate its 125th anniversary.
Briefing
Roche celebrated its 125th anniversary and invited Choveu to develop an important campaign to tell stories and honor its entire legacy during these years.
We present a proposal for a campaign that would start digitally and in person, reaching the company’s employees and society as a whole.
Our goal was to tell the stories of Roche employees over all these years, celebrating the impact that these people have generated and still generate in society.
The Project
We worked together with Roche in the search and compilation of important stories that showed the effects on the lives of people who have played a part in the company’s history.
We invited the Casa Locomotiva studio to represent these stories in unique and beautiful illustrations.
Posters
Each selected story won an exclusive poster with the representation of their stories.
These posters were worked on social media to expand the reach of the message and bring this celebration to all people involved with Roche.
Videos
To boost publicity, we recorded the entire process of creating the posters and filming the artists who created the illustrations.
We put in the videos the employees narrating their stories with their voices, knowledge, and participation.
The result of this project was beautiful, and it can be seen on this page.
