Medpedia
Changing the
medical practice with
technological content
Briefing
Longing to strengthen the relationship with doctor all over the country , Daiichi Sankyo Brazil challenged Choveu Agency to develop its online distance learning platform.
The goal was to create relevant content which would address technology and innovation, so that physicians and doctors could be ready for its impact in the future of medical practice.
The client’s request was to use medical themes linked to technological trends to create a closer relationship with our target, generating leads, contacts and an increase in the commercial relationship.
Naming and Visutal Identity
The first step of the project was to develop the name and the entire visual identity of the new brand.
When developing the branding we sought something that was straight to the point, easy to associate and that conveyed innovation, currentness, modernity and credibility to our audience.
Educational Platform
After developing the full identity, we worked on curating themes and speakers that would present Medpedia’s contents.
The entire study of topics to be covered was carried out in partnership with Dr. Lorenzo Tomé, who is CEO of Saúde Digital.
Through this study, we were able to deliver relevant content and in attractive formats for the physician, such as video, ebooks, podcasts, etc.
eBooks
Results
+
33000
Registered doctors
+
300000
Pageviews
+
2000
Hours of watched videos
+
100000
Engagements on social media
